Gridskipper

If you're at all a No Reservations or Kitchen Confidential fan (like I am), then you died a little today upon coming face-to-face with a shirtless Anthony Bourdain crouching in a hot pool seemingly somewhere near the Arctic. Turns out, the location in question is Iceland's Blue Lagoon (not the tropics, as Grub Street incorrectly assumed), and the reason for such troubling material is the Travel Channel's new "Some Things Look Better in HD" campaign. What the hell was Tony thinking?

Thanks to his blog, now I know. Doubt him for a mere moment and he'll come back with self-effacing banter ten-fold. "Apparently the price of crack must have dropped near HQ. There's no other excuse for this shameful display of ugliness. What tiny, deeply disturbed demo were they trying to appeal to here?" Ah, there it is. Good old Bourdain (who goes on to explain the photo was taking during an especially painful hangover), always ready with a little unassuming self-criticism and reference to hard drugs. Well played, Tony.