What's in a name? A
Monday, April 28, 2008
What's in a name? A lot, a baking company in the small Swiss town of Champagne can tell you. A local family company that has used the phrase "from Champagne" on the labels of its breadsticks and cookies since the 1930s can legally do so no longer because of an agreement between Switzerland and France. It's part of France's efforts to ensure that everything labeled Champagne is actually from its Champagne region. [IHT]