Tokyo Food Stands Use DIY Music To Charm Customers

PingMag, a Tokyo-based design rag, has an interesting feature on Tokyo's Mobile Food Bars. They single out two baked-potato vendors, one who's typically around Akasaka or Harajuku, as well as a stand near Sasazuka Station in Shibuya. While the approach of the two differ in some obvious ways (signage and attire included), they have both embraced the power of song into their practice. Playing loudly over speakers connected to their respective stands are songs written and recorded by the vendors (one of which plays in the background of the video above), charming customers with their crooning. The article goes on to profile various stands in Shinjuku -- an area known for its late-night traffic. But the real gem of the piece remains the masterful marketing minds behind these two potato stands. [via]