Restaurant Week is coming up in New York starting January 21, and already the internets are abuzz with
guides of where to go, press releases with special menus fill my inbox, and friends are asking where to make reservations. However, after being excited and then inevitably disappointed year after year, I've learned my lesson about this clusterfuck. The premise of the whole thing, for those of you who haven't been paying attention these last 16 years, is that during the week normally expensive restaurants in the city serve a set menu for $24.07 for lunch and $35 for dinner, giving regular diners the chance to try out all the places they normally can't afford. The success of the New York scheme/promotion/culinary shitshow (originally only held during the summer, a sluggish time for a restaurant) inspired similar events in Brooklyn, DC,
Boston,
Denver,
Montreal, and
San Francisco. It generates a pile of cash for the over
200 participating restaurants, gives the industry something to crow about, and gooses the local economy. And in theory, it brings in diners who will return again to pay full price. For the most part though, it's the customers who get screwed by Restaurant Week(s), and here's why.
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