All stories about "Hugo Boss"

Berlin's Mercedes-Benz Fashion Week kicked off with one of the few big names on the program -- Hugo Boss. Before I start in on why Hugo Boss overdid it, it's important to note that Germans overdo everything, so it's probably unfair to give Hugo a hard time. (This first photo, for example, is from the collection by the fine folks at Torsten Amft.) Let me explain: Do Berlin clubs really need to stay open until 5 p.m. the next day? No. Do Germans really need to drive 180 miles per hour on the autobahn? No. Must they drink beer at breakfast? Hopefully not. But they do -- because they're German, and somehow, therein lays their charm. If the Germans are going to do anything, they're going to do it to the extreme. They take a good idea -- or even a bad idea -- as far as it can go, and then some. Nihilism, hedonism, and sadomasochism all have their own niche in the collective German consciousness. And let's not forget fascism. Berliners definitely haven't, since it's all over Fashion Week here.

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