Gridskipper

Old soldiers never die, they just fade away, or start new 200-page magazines aimed at the traveling elite. Tyler Brûlé, the man who made us learn the HTML short cut for not one but two diacritical marks and who also, less importantly, launched Wallpaper* launched yesterday his latest venture, Monocle. Brûlé had kept his grimly attractive lips pressed tightly together on the content so we were assuming either a Terry Kiser Fanzine or a trade publication for the 19th century dandies. But when we finally got a copy, we were presented with a hodge-podge affair of reporting from around the world. Monocle is basically Wallpaper* but agéd: slightly less design, slightly more gravitas and higher pricepoints. The inaugural issue features stories from the Japanese Navy, a report from Sundance and an entire Manga comic. For the traveling set, there's a couple nice pieces, one featuring Genoa but who exactly the magazine is for is hazy. But Tyler Brûlé isn't worried. In fact he was recently quoted saying he expects to sell 200,000 copies in six months. Ah little Tyler, remember James Truman. There but for the grace of God go you.

Monocle

Previously: Tipstarr, Just Because You're On the Cover of Travelgirl Doesn't Make you A Covergirl, Girl, Thrillist Moves West