AMC's breakout show Mad Men is like Gossip Girl, but with more smoking, drinking, cursing, racism, misogyny, and extramarital (or intermarital) sex! Plus, there's no voiceover. Show creator and Sopranos vet Matthew Weiner is a notorious fiend for authenticity true to the 1960 period, which mostly manifests in language, attitudes, clothing, and set design. But Mad Men is also about New York, and there are many real New York locales of the era appearing as straight re-creations or in subtle visual tributes. Hat tip to the troops at Metafilter for noticing a few; I'm sure I missed others, so feel free to point 'em out in the comments or via email. Meanwhile, here's a guide to the New York of Mad Men through the first nine episodes.
Sterling Cooper
285 Madison Ave New York, NY 10017
The Sterling Cooper advertising agency is the setting for most of the action on Mad Men. Though its specific location isn't identified (it's on the 23rd floor of its building), I'll place it at the contemporaneous… Madison Avenue headquarters for the real-life Young & Rubicam agency. [link]
N 40° 45.6124 W 73° 58.48012
Midge's Apartment
Greenwich Village New York, NY
Who's to say exactly where Midge's post-beatnik pre-hippie love nest is, though its Village locale seems indisputable. Don drops by regularly for illicit nookie and licit inspiration. [link]
N 40° 43.53038 W 73° 59.48491
Menken's Department Store
10 W 57th St New York, NY 10019
Rachel Menken serves as a business prospect and lust object for Don Draper as she tries to rejuvenate her family's flagging department store business. She's also Jewish. Menken's could be based on any of several… legendary New York stores owned by Jews, but we'll call it Henri Bendel, which had its flagship at this address until 1990. Bendel's was focused primarily on women's goods at the time, while Menken's has home furnshings as well. But the slight parallels between Rachel and Bendel's groundbreaking female exec Geraldine Stutz are pleasing enough to make the connection. [link]
N 40° 45.47158 W 73° 58.27467
Don & Betty's House
Ossining, NY
The Drapers' charming suburban abode in Westchester, complete with scheming housewives and domesticated sexuality. [link]
N 41° 9.47878 W 73° 51.38886
Hotel Brighton
Times Square New York, NY
The fictional flophouse hotel on Times Square where Don's estranged brother Adam is living, and where Don attempts to pay him off to go away. [link]
N 40° 45.23757 W 73° 59.9957
D-Lite Coffee Shop
W 40th St & Broadway New York, NY 10018
Don meets his brother Adam covertly at the D-Lite coffee shop "three blocks west" of Sterling Cooper. Could be any generic New York coffee diner, though there is a D-Lite donut shop still extant in a couple locations… outside Manhattan. [link]
N 40° 45.15476 W 73° 59.12841
Pete & Trudy's Apartment
Park Ave & E 83rd St New York, NY 10028
"Fifteen hundred square feet, two nice bedrooms — I don't know if that includes that maid's room?" chirps Trudy. "It's on the market for thirty-two, but Elaine, the realtor, says we can get it for thirty."… Unlikely to find anything similar in the vicinity for under a million these days. Pete's dour father isn't impressed: "You sure you want to be that far uptown? It falls off after 79th." Pete's mother corrects him, "No darling, they fall off after 86th." [link]
N 40° 46.41884 W 73° 57.31327
El Morocco
154 E 54th St New York, NY 10022
Don Draper and Rachel Menken have their first tête-à-tête at a lounge with distinctive zebra-print wallpaper. This almost has to be a visual mini-tribute to the zebra-print banquettes at the legendary El Morocco.… The Citigroup Center stands at this address today. [link]
N 40° 45.31324 W 73° 58.12004
Pierre Hotel
E 61st St & 5th Ave New York, NY 10021
After they've resigned to keep things platonic, Don inveigles Rachel to meet him and discuss how Jews feel about Israel for a potential tourism ad campaign. One tipster believes they're meant to be in the restaurant… of the Pierre Hotel, now the Taj Pierre. [link]
N 40° 45.55796 W 73° 58.19557
Gaslight Cafe
116 MacDougal St New York, NY 10012
Midge's sex-buddy Roy invites her and Don to go see their pal Ian play at the Gaslight and "support him and pass the basket." The Gaslight was a real place, opened in 1958 by John Mitchell and popular with Bob Dylan,… Allen Ginsberg, and other luminaries of the era. [link]
N 40° 43.46913 W 74° 0.2526
Bloomingdale's
E 59th St & Lexington Ave New York, NY 10022
The haplessly emasculated Pete Campbell goes to Bloomingdale's to return a duplicate wedding gift (a "chip 'n' dip"). [link]
N 40° 45.43917 W 73° 58.5522
Roosevelt Hotel
45 E 45th St New York, NY 10017
Salvatore Romano, the closeted gay blade of Sterling Cooper, meets a sexually predatory representative of the Belle Jolie lipstick company for a drink and dinner at the Roosevelt. Salvatore ultimately chickens out,… despite some very smooth patter and reassurances from the cosmetics fellow. [link]
N 40° 45.16204 W 73° 58.38646
PJ Clarke's
915 3rd Ave New York, NY 10022
When her ad copy gets accepted, Peggy Olson and the girls (and most of the boys) go to PJ Clarke's to celebrate. Jukebox dancing ensues, a phenomenon largely unobserved at the restaurant these days. [link]
N 40° 45.32395 W 73° 58.6236
Broadhurst Theatre
235 W 44th St New York, NY 10036
Don Draper is accosted by a headhunting business rival while waiting at intermission during a showing of Fiorello!, a drama about the life New York mayor… Fiorello LaGuardia. Fiorello! opened at the Broadhurst in 1959 and ran for 795 performances. [link]
N 40° 45.28083 W 73° 59.13198








Comments
This is by far the best new show on TV this year. As much as I loathe our society's nostalgia for the 50s (where women and minorities knew their place!) this show blows all those myths out of the water.
Pardon my gush, but you started it. I'll be touring them all on my next visit to NYC. Thanks for the grid, skipper!
There's no voice overs in Mad Men.
Yaaaaaaay!!!!!!!! I agree with ceejee - this is the best thing on television, period. Dammit, I love this show, and now I know where everything is! Fuck the Sex and the City tour - I'm going on this one!
Ah, there isn't even a sign warning you that these places aren't restricted anymore. They do speak moron, though.
@ChupaCaBrooklyn: Correct. There is, however, a voiceover on Gossip Girl.
Great map! Can you get me Jon Hamm's real address? Also, that "voice," as you call it, on Gossip Girls, is the only and only Kristen Bell, formerly of Veronica Mars (which Godawful Girls replaced), the most awesome actress on the planet.
Yo, producers: La Fonda Del Sol. Do I have to do this for you? Recreate that shit-- especially at (yes!) lunchtime. I mean, I'm only, like, 27, but people have heard about this stuff.
For the three of us who are watching Mad Men: The Mad Men Guide to New York.
You need to add Chumley's.
I believe the Sterling Cooper agency is located at 405 Madison Avenue. This is based on a close up of the package delivered by the messenger to Don Draper by his brother at the end of episode 11.
Got a huge kick in earlier episode when Peggy said to Joan (commenting about rampant sexual harrasment in the office) "I'm from Bay Ridge. We have manners." Peggy's character is dead on as working class striver from outer boroughs to whom Manhattan is The City (how Manhattan was referred to by outer borough residents).
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