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New York

The 'Mad Men' Guide to New York

mad%20men%20guide%20to%20new%20york.jpgAMC's breakout show Mad Men is like Gossip Girl, but with more smoking, drinking, cursing, racism, misogyny, and extramarital (or intermarital) sex! Plus, there's no voiceover. Show creator and Sopranos vet Matthew Weiner is a notorious fiend for authenticity true to the 1960 period, which mostly manifests in language, attitudes, clothing, and set design. But Mad Men is also about New York, and there are many real New York locales of the era appearing as straight re-creations or in subtle visual tributes. Hat tip to the troops at Metafilter for noticing a few; I'm sure I missed others, so feel free to point 'em out in the comments or via email. Meanwhile, here's a guide to the New York of Mad Men through the first nine episodes.

1

Sterling Cooper

285 Madison Ave New York, NY 10017

Sterling Cooper

The Sterling Cooper advertising agency is the setting for most of the action on Mad Men. Though its specific location isn't identified (it's on the 23rd floor of its building), I'll place it at the contemporaneous Madison Avenue headquarters for the real-life Young & Rubicam agency. [link]

2

Midge's Apartment

Greenwich Village New York, NY

Midge's Apartment

Who's to say exactly where Midge's post-beatnik pre-hippie love nest is, though its Village locale seems indisputable. Don drops by regularly for illicit nookie and licit inspiration. [link]

3

Menken's Department Store

10 W 57th St New York, NY 10019

Menken's Department Store

Rachel Menken serves as a business prospect and lust object for Don Draper as she tries to rejuvenate her family's flagging department store business. She's also Jewish. Menken's could be based on any of several legendary New York stores owned by Jews, but we'll call it Henri Bendel, which had its flagship at this address until 1990. Bendel's was focused primarily on women's goods at the time, while Menken's has home furnshings as well. But the slight parallels between Rachel and Bendel's groundbreaking female exec Geraldine Stutz are pleasing enough to make the connection. [link]

4

Don & Betty's House

Ossining, NY

Don & Betty's House

The Drapers' charming suburban abode in Westchester, complete with scheming housewives and domesticated sexuality. [link]

5

Hotel Brighton

Times Square New York, NY

Hotel Brighton

The fictional flophouse hotel on Times Square where Don's estranged brother Adam is living, and where Don attempts to pay him off to go away. [link]

6

D-Lite Coffee Shop

W 40th St & Broadway New York, NY 10018

D-Lite Coffee Shop

Don meets his brother Adam covertly at the D-Lite coffee shop "three blocks west" of Sterling Cooper. Could be any generic New York coffee diner, though there is a D-Lite donut shop still extant in a couple locations outside Manhattan. [link]

7

Pete & Trudy's Apartment

Park Ave & E 83rd St New York, NY 10028

Pete & Trudy's Apartment

"Fifteen hundred square feet, two nice bedrooms — I don't know if that includes that maid's room?" chirps Trudy. "It's on the market for thirty-two, but Elaine, the realtor, says we can get it for thirty." Unlikely to find anything similar in the vicinity for under a million these days. Pete's dour father isn't impressed: "You sure you want to be that far uptown? It falls off after 79th." Pete's mother corrects him, "No darling, they fall off after 86th." [link]

8

El Morocco

154 E 54th St New York, NY 10022

El Morocco

Don Draper and Rachel Menken have their first tête-à-tête at a lounge with distinctive zebra-print wallpaper. This almost has to be a visual mini-tribute to the zebra-print banquettes at the legendary El Morocco. The Citigroup Center stands at this address today. [link]

9

Pierre Hotel

E 61st St & 5th Ave New York, NY 10021

Pierre Hotel

After they've resigned to keep things platonic, Don inveigles Rachel to meet him and discuss how Jews feel about Israel for a potential tourism ad campaign. One tipster believes they're meant to be in the restaurant of the Pierre Hotel, now the Taj Pierre. [link]

10

Gaslight Cafe

116 MacDougal St New York, NY 10012

Gaslight Cafe

Midge's sex-buddy Roy invites her and Don to go see their pal Ian play at the Gaslight and "support him and pass the basket." The Gaslight was a real place, opened in 1958 by John Mitchell and popular with Bob Dylan, Allen Ginsberg, and other luminaries of the era. [link]

11

Bloomingdale's

E 59th St & Lexington Ave New York, NY 10022

Bloomingdale's

The haplessly emasculated Pete Campbell goes to Bloomingdale's to return a duplicate wedding gift (a "chip 'n' dip"). [link]

12

Roosevelt Hotel

45 E 45th St New York, NY 10017

Roosevelt Hotel

Salvatore Romano, the closeted gay blade of Sterling Cooper, meets a sexually predatory representative of the Belle Jolie lipstick company for a drink and dinner at the Roosevelt. Salvatore ultimately chickens out, despite some very smooth patter and reassurances from the cosmetics fellow. [link]

13

PJ Clarke's

915 3rd Ave New York, NY 10022

PJ Clarke's

When her ad copy gets accepted, Peggy Olson and the girls (and most of the boys) go to PJ Clarke's to celebrate. Jukebox dancing ensues, a phenomenon largely unobserved at the restaurant these days. [link]

14

Broadhurst Theatre

235 W 44th St New York, NY 10036

Broadhurst Theatre

Don Draper is accosted by a headhunting business rival while waiting at intermission during a showing of Fiorello!, a drama about the life New York mayor Fiorello LaGuardia. Fiorello! opened at the Broadhurst in 1959 and ran for 795 performances. [link]


2:40 PM on Wed Sep 26 2007
By Chris Mohney
15,655 views
10 comments

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