Timberland Shibuya

With the launch earlier this year of Timberland's new global concept relating to recycling and ecology, it was a given that their flagship store in Shibuya would follow through with the theme (following other concept stores in London, Singapore, and Milan). Opening last week, the new store--designed by multi-disciplinary designers Megumi Matsubara and Hiroi Ariyama (Assistant)--certainly offers an interesting take on the concept of recycling with its in-store urban forest. The idea was to present a story, in which different parts of the store -- where most materials are either recovered from construction scraps or even found, as in an old scaffold used to renovate a temple in Hiroshima -- can impart a tale that the staff are ready to share with customers. It's a new must-see stop on any retail tour of the area.

Timberland SHIBUYA [Official site]